MORE ABOUT ME
Driven. Entrepreneurial. Empathic. Real.
These are words often used to describe me.
I'm an award-winning experience leader with 20 years of experience creating digital solutions for some of the world's most well-known brands. My career spans various industries and organizational levels, culminating in direct collaborations with executive leaders at major Fortune 500 corporations.
By combining human-centered design and storytelling with a dash of change management, I strive to infuse empathy into C-suite decision-making, rally client stakeholders around a unified vision, and lead creative teams to bring the vision to life.
I'm naturally curious, fascinated with human psychology, and compelled to shape and craft things like digital experiences, workshops, presentations, and high-performance teams.
Outside of work, you can find me producing music in my home studio and spending time with family.
Behind the scenes
Success isn't just about skills and experience—it's about soul and style.
My leadership style is rooted in collaboration—I take a democratic approach, valuing input from others to shape the best possible outcomes. My “superpower” lies in the intersection of lateral thinking and the ability to visualize complex digital ecosystems, allowing me to distill a vision and guide teams toward it.
As an Earth sign, I naturally gravitate toward clarity, structure, and discipline in everything I do. Even as a kid, I put my parents through endless rounds of the "5 whys." That said, I bring a lighthearted and upbeat energy—something my collaborators say helps lift morale and keep the momentum strong. After all, it’s all about balance.
Part dog, part wolf—combining the loyalty and warmth of a dog with the intuition and adaptability of a wolf.
Experience
Leadership
Creative direction, oversight, mentoring, team building, thought leadership, pitching and shaping engagements, stakeholder management, and creative project planning.
Experience Strategy
Facilitating workshops and stakeholder interviews, digital product vision development and socialization, creating product roadmaps, and negotiating product trade-offs.
Research
Conducting competitive analysis, evaluating the current state of the business and experience ecosystem, conducting user interviews, creating personas, user journeys, and service blueprints.
VP, Executive Creative Director
Merkle, a Dentsu Company
2024 to Present
Group Creative Director & Creative Studio Lead
Merkle, a Dentsu Company
2022 to 2024
Creative Director & Creative Studio Lead
LiveArea (Acquired by Dentsu)
2021 to 2022
Assoc. Creative Director, Experience Design & Strategy
Publicis Sapient
2016 to 2021
UX Lead & Usability Researcher
Aetna
2014 to 2016
Product Manager & UX Lead
Aetna
2010 to 2014
Digital Manager
The Chickering Group
2007 to 2010
Design Producer
The Chickering Group
2005 to 2007
Web Designer
Museum of Science, Boston
2004 to 2005
Education
Bachelor of Science, Interactive Media Design
New England Institute of Art
Awards
2017 Digital Customer Experience Award, Finalist
MITx
Making a Difference Award, Keurig
SapientRazorfish
Digital Customer Experience Award
Aetna
Health Literacy and Plain Language Award
ClearMark, The Center for Plain Language