MORE ABOUT ME
Driven. Entrepreneurial. Empathic. Real.
These are words often used to describe me.
I'm an award-winning creative leader with 19 years of experience creating digital solutions for some of the world's most well-known brands. My career spans various industries and organizational levels, culminating in direct collaborations with executive leaders at major Fortune 500 corporations.
By combining human-centered design and storytelling with a dash of change management, I strive to infuse empathy into C-suite decision-making, rally clients and teams around a unified vision, and lead teams to bring the vision to life.
I'm fascinated with human psychology, naturally curious, and compelled to shape and build things like digital experiences, workshops, presentations, and high-performance teams.
Outside of work, you can find me producing music in my home studio, spending time with family, and learning new boxing combinations.
Success isn't just about skills and experience—it's about soul and style.
My leadership style leans towards the democratic side, emphasizing collaboration and input from others. My “superpower” lies somewhere between my lateral thinking capabilities and ability to visualize ecosystems in my mind, enabling me to crystallize a vision and guide others toward it. Oh, and if I were an animal? A dog, but with a hint of wolf now and then.
Behind the scenes
I’m an Earth sign, so naturally, I strive for clarity, structure, and discipline in all my endeavors. As a kid, I put my parents through the "5 whys" exercise when it came to most topics. Having said that, I tend to be generally lighthearted and upbeat, which I’ve been told keeps my team’s morale pointing in the right direction. Life is all about balance, right?
I'm currently in the middle of "Charlie Munger: The Pursuit of Worldly Wisdom" (RIP) and "No-Nonsense Buddhism for Beginners" by Noah Rasheta and Will Damron. But if you ask about my all-time faves, it's got to be Ryan Holiday's amazing trio: "Obstacle is the Way," "Ego is the Enemy," and "Stillness is the Key."
I'm a proud member of the LGBTQ+ community, and I'm always eager to help other underrepresented individuals in our community with their careers. 🏳️🌈
Experience
Group Creative Director & Creative Studio Lead
Merkle
2022 to Present
Creative Director & Creative Studio Lead
LiveArea (Acquired by Merkle)
2021 to 2022
Assoc. Creative Director, Experience Design & Strategy
Publicis Sapient
2016 to 2021
UX Lead & Usability Researcher
Aetna
2014 to 2016
Product Manager & UX Lead
Aetna
2010 to 2014
Digital Manager
The Chickering Group
2007 to 2010
Design Producer
The Chickering Group
2005 to 2007
Web Designer
Museum of Science, Boston
2004 to 2005
Education
Bachelor of Science, Interactive Media Design
New England Institute of Art
Awards
2017 Digital Customer Experience Award, Finalist
MITx
Making a Difference Award, Keurig
SapientRazorfish
Digital Customer Experience Award
Aetna
Health Literacy and Plain Language Award
ClearMark, The Center for Plain Language
Key skills
Leadership
Creative direction, oversight, mentoring, team building, thought leadership, pitching and shaping engagements, managing stakeholders, and creative project planning.
Experience strategy and product management
Facilitating workshops and stakeholder interviews, developing a product vision, transforming the vision into an actionable backlog, and negotiating product trade-offs with clients and partners.
Research
Conducting competitive analysis, evaluating the current state of the business and experience ecosystem, conducting user interviews, creating personas, user journeys, and developing service blueprints.